Despite the negative attitude, by whom do information (or misinformation) with the only aim to support or destroy a govern, the made in Italy export trend remains positive. In fact, yet trying to resist to crisis, our Country results still competitive in the world economic market.

Particularly, on the basis of what analysts say, the made in Italy furniture world is still amongst the most requested in the world, destroying competition. Following an analysis conducted by Confindustria, in 2022 the 31 world most economically developed markets will purchase 70 mil of productions made in Italy, 20% more than 2016. Amongst all, the textile sector and design furniture weight on the national income for 73% of the total made in Italy export revenues. Not only furniture, but objects as well, leathers and artisanal small things for homes. Willing to describe this renewed passion for themade in Italy productswe can talk with practical data.

Basing on what said above, in this period, Italy is considered the leader Country amongst the exporting nations towards China: regarding numbers, we are talking about Euro 481 million income. Without ignoring other countries like Spain, USA or France, in which the request of made in Italy furniture grow even more. It can be a reseller of constructionmaterials, a furniture factory or a big design atelier, the production of made in Italy furniture, thus, is observed heavily by our neighbourhood.

Why is furniture made in Italy so requested?

Who does not know how to give a reason why the made in Italy like so much, the secret revealed is the following: originality and innovation. Never lost traditions, in which the role of the old craftsman is renewed and evolves towards more modern techniques and more devoted to industrial production. All this without ever losing the trends of the moment, especially in technological progresses that today cannot be neglected to remain competitive.

The Italian brands that export the most are widespread throughout the national territory, heavily support the Italian economy and invest a lot in spreading their brand abroad, there is to be proud and optimistic. During 2019 we continue, therefore, to wait for an increased competitiveness of companies, which will have to interface with the continuous demand of the market for customized solutions. Mass production is decreasing more and more, worldwide retailers close their physical shops around the world and the motivation is due to a sudden change in consumer needs. Today, thanks to the internet, we are much more informed and consequently demanding, leading users to desire limited, unique items.

The challenge that manufacturers of furniture made in Italy are called to face in 2019 and in the coming years, will therefore have to achieve greater production flexibility, by sizing their plants in a more modern view, which will focus on limited editions, tailor made and finally a free configurability by users of the products.